Art Direction of the new Dolce & Gabbana fragrance campaign : The One Luminous Night

Fabrica chronicles the French artist Sabrina Vitali’s six months of immersion, experimentation and creation at the production facility of the Italian luxury hardware maker Renato Menegatti, as the fourth artist in residence to be selected by LVMH Métiers d’Art.

Vitali immediately sensed that this industrial site was like a living organism, its metabolism fine-tuned to digest and transform metal. Her sculptural work during the residency took shape through a poetic displacement of the techniques and various materials in use at the factory, one that turns our usual understanding of metal on its head in order to draw out its organic nature, its suppleness, its depth, and its sensual side.

Vitali’s book is a journey deep within the landscape of her visual explorations over this period, bringing into dialogue views of the factory, workshop images, detail shots of her experiments, materials and machines, along with reproductions of the pieces she created.

Art Direction for product photography, such as line-up or solo assets, and post-production overview. The following visuals include : Light Blue, The One & The Only One Travel Bottles, Dolce & Gabbana L’Impératrice, Shinissimo, Passion Lips, Blush of Roses, Mysterious Baroque Palette, Solar Glow, …

Logotype and brand book design for the luxury fashion brand Aisthaet.

After a first chapter establishing the conceptual and “anti-stylistic” bases of the brand, Ludovic Alban extends this permanent dialogue between classic and modern style. Without opposing them, he tries to establish a relevant synthesis by breaking certain rules of cut and research of material and by merging sportswear and outerwear, craftsmanship and ready-to-wear.

The more precise the concept of Aisthæt gets, the more the expression “to wear your leather” takes on its meaning. Your leather, your own leather.. a durable, desirable and customizable incarnation because now available in Made To Order, thanks to the responsiveness of the Parisian workshops. And another doubly achieved goal : concerned about ecology and sustainable development, Ludovic wanted to collaborate with a particularly virtuous Tuscan tannery.

Between 1916 and 1939 thousands of films and photographs were produced in France, in line with the national policy encouraging scientific and industrial research. These largely unknown images stand as visual witnesses to twenty years of invention and research.

Their analog archives trace through the history of innovation, anchored at first in war and national defense, before shifting towards civilian and domestic life. This history, interlaced with design, lies at the crossroads of science, technology and industry. The images also tell a story that is still unfolding today, that of the institutionalization of research. From the very beginning a systematic archiving policy was set up. These administrative, yet aesthetically breathtaking images were produced in mass by the institution.

Behind the scenes however, visionaries and pioneers harnessed and experimented with the power of the still and moving image: its demonstrative, archival, educational, aesthetic and communicational applications.

This laboratory is to be taken as a global photographic capture of some of my research and work in progress. This practice is guided by an emphasis to better define and develop a creative territory, oriented by crossing science and engineering with divers but distinct subjects of study. This hybridation is to magnify what is already existing.

Visual Identity for the creative fashion studio PPS / Paris Phœnix Studio.

PPS, 3 letters to create new relations, exceed the limits of the past through creativity. Fashion is a paradox: like Paris, it is both universal and unique. Paris Phœnix Studio is this bridge between international culture and brands looking to create the world of tomorrow.

Leadership is the art of being in constant evolution, to constantly bring creative challenges. They have reinvented their role as fashion designers far beyond the clothing, in order to be a partner in the creation of the brands’ future reality. They break down the barriers in the universe and the interaction of skills. Their positioning as free agents is essential to working differently and on point. Bringing their unique expertise, they design a value-generating vision from concept through to design, to make sense to clients.

They replace creative intelligence with power for commercial conquests. To respond to the saturation of the market, they create a human connection in creating character through creation. They leave nothing to chance in transforming your project into a success thanks to their dedicated studio team. They offer you their culture of creative and lasting performance.

Collaboration on the creation of the typography used for Théâtre 71 new visual identity created by Écouter pour voir. My main objectives were to finalize the letters, doing optical adjustements and integrating all the alphabet into one comprehensive and logical shape systems.

The Malakoff theater has built its visual identity in recent years around striking signs in vibrant colors. We propose to reposition the graphic line towards an expression of the diversity and inventiveness which are at the center of the artistic program put in place by Pierre-François Roussillon.

Until now the image and the letter were separated in the construction of the visuals for Théâtre 71. Now the image and the title are one: we offer a modular typography system which are graphic elements that we compose like custom musical notes, melody, rhythm and color of the title of each of the shows.

The new system opens up the possibility of composing all the posters in a set of modular typographies. Isabelle Martin, general secretary and communications manager wanted a system that avoids the separation that previously existed between the iconographic posters of large-series shows and the typographic posters of other shows.

Each season we can recreate a new range of modular typography allowing the theater to remain surprising, to renew itself from one season to the next without losing its identity.

Mankind has a close connection with the cosmos. The chemical elements that strew the planet Earth come from the creation as well as the destruction of the stars around us. The atoms which constitute our body appeared thanks to these numerous stars. Human beings are literally made of materials from the heart of the cosmos.

It was undoubtedly the Apollo program that opened the doors to space exploration. It has linked a multitude of people with different backgrounds and wishes. They have lived through a multitude of experiences and participated in the creation of a large quantity of scientific documents. It is also an extraordinary program, in search for signs of life beyond our planet and answers to human existential questions.

Rather than presenting this space exploration in chronological order, the Apollo Program Summary Report project is to transcribe sensations, to offer immersion and a greater understanding of the Apollo program thanks to rare documents that are unknown or difficult to access by the public.

Design of Hortense Manga new website, reviewing a selection of her work as a fashion stylist for many renowned magazine and brands.

Her work include a close collaboration with photographers such as Cedric Buchet, Cassbird, Bruce Gilden, Matt Jones, Karl Lagerfeld, Serge Leblon, Harri Peccionotti, Terry Richardson, Nagi Sakai, Mark Seliger, Alex Soth, Max Vadukul, David Vasiljevic, Jan Welters, David Bellemere, Phil Gay, Cassbird, Victor Demarchelier, Hans Feurer, Van Mossevelde + N, Josh Olins, Blair Getz Mezibov, Dusan Reljin, Andreas Sjödin, Sam Hendel, Thomas Schenk, Philippe Cometti, …

Apollo 15 was the ninth manned flight of NASA’s Apollo program. It was the fourth mission to land on the surface of the Moon. Apollo 15 was launched on July 26, 1971. During their orbits around the Moon, the astronauts captured panoramic photographs at a regular interval of time, with analog camera placed at the front and the rear of the spacecraft.

These analog panoramic photographs are sequenced in this book at the same order and interval than captured, this offering an impression of orbiting around the Moon the same way Alfred Worden, David Scott and James Irwin did.

Mathias Kiss reflects on the deconstruction of the classical heritage at the crossroads of painting, sculpture and architecture. For reasons intrinsic to the stages of his career, his work erases the barriers between art and craftsmanship, in line with trends such as the Arts & Crafts movement or the Bauhaus school.

He has been exhibited in many museum or gallery such as the Musée des Arts Décoratifs et du Design of Bordeaux, the Palais de Tokyo, the Museo Villa Dei Cedri Di Bellinzona, the Galerie Éric Linard, the MUDAC Lausanne, the Editions 0fr. Paris, the Palais des Beaux Arts of Lille, the Mobilier National, the Gallery ELLE, the Gallery Alain Gutharc, the Musée des Arts Décoratifs of Paris, the Gallery Armel Soyer …

After 32 years, NASA’s Apollo Program (1961-1972) remains the pinnacle of human exploration. Through the efforts of engineering and scientific teams and courageous astronaut crews, and the dedication of the American public, the accomplishments of the thirteen-flight Apollo program, nine of which traveled to the moon, advanced human knowledge and stirred our collective imagination.

These analog photographs represent the most complete log of the Apollo flights as they happened. As was often noted by the astronaut crew and is evidenced by lunar surface images, even the bleak lunar landscape retains a stark beauty of its own.

Art Direction for digital & print commercial photography and post-production overview, with the Paris-based Image Department directed by Shiseido. More informations to come soonly…